The skin around the eye area is different to the rest of the face. It is considerably less dense, may be more sensitive and can be one of the first areas to show signs of ageing.
Premature ageing of the eye area can present as fine lines, loss of elasticity or skin firmness. This can be a result of facial expression and muscle movement or other extrinsic factors such as exposure to UV or environmental damage.
The delicate eye area must be treated with products specifically designed to allow minimal spread after application to the skin. Due to enhanced sensitivity of the eye area, eye creams are formulated with an altered level of potent ingredients to promote skin tolerance and minimise possible irritation.